Media+Literacy

=MEDIA LITERACY= Using the National Film Board could not be easier now! OSAPAC has paid for the Campus license for educators, so as you get your account setup, just bypass the payment section and add in your school board and school name and you'll be good to go!

Peter Skillen and I presented a session on Media Literacy for the OTF Conference Media Violence: When Media Becomes Entertainment (Oct. 15-16, 2010) Here is the link to the Slideshare.net of our presentation **http://www.slideshare.net/bsherry/otf-media-literacy-5460974**

You'll find the resources (movies, commercials, recording sheets) we mentioned from this session listed below. You can listen to a recording of our Elluminate webinar for OTF here: http://tinyurl.com/23hgxtq
 * Critical Thinking and Elementary Media Literacy Nov. 17, 2010**

OTF Website http://www.otffeo.on.ca Resource Package from the Critical Thinking Consortium http://www.otffeo.on.ca/english/pro_critical.php Website Ideas for Practice Assessing Credibility: http://www.martinlutherking.ca/ http://www.martinlutherking.org http://genochoice.com/ http://improbable.com/airchives/classical/cat/cat.html
 * Critical Thinking and Secondary Media Literacy Nov. 24, 2010**

Comparing Credibility Chart - website pairs http://mayoclinic.com/health/growth-hormone/ha00030 http://cosmicdome.com/hc3.asp

=LESSON RESOURCES=


 * Media Education Lab** - Great resources plus the movie about Conventions of TV production http://mediaeducationlab.com/tv-smarts-how-do-they-make-things-look-so-good

A visual organizer students can use to record when analyzing tv commercials/shows. and the Smart Notebook File of the Lesson (you need Notebook Software to open this) Here are the notebook slides as pdf: http://medialitlessons.wikispaces.com Great resources
 * Centre for Media Literacy** - Really great resource about the Key Concepts of Media Literacy, a breakdown of questions you can use to help people deconstruct media, as well as guiding questions to help teachers. [[file:tech2learn/14B_CCKQPoster+5essays.pdf|14B_CCKQPoster+5essays.pdf]]

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 * Canadian Rules of Advertising:**

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 * Advertising gimmicks:**

http://www.cca-kids.ca/psas/index.html http://pbskids.org/dontbuyit/buyingsmart/costofcool.html Link to **David Booth's Critical Literacy Talk** on Curriculum Services Canada []
 * Lesson Modules** http://www.eworkshop.on.ca/edu/core.cfm?p=modView.cfm&L=1&modID=32&c=3&navID=modView
 * Book for some background discussion of point of view** - Who is Melvin Bubble http://tinyurl.com/29evk6b
 * Story of Stuff** (watch the original video first - consumerism from lots of angles) http://www.storyofstuff.com/
 * Media Questions** []
 * Best/Worst Commercials** []
 * Mark Lipton's Media Education Project** http://www.mediaeducationproject.ca/
 * Public Service Announcements (PSAs)** that you can use with students:
 * A really good Overview of Media Education from a group of Media Organizations:** [[file:tech2learn/Media_Education.ppt|Media_Education.ppt]]
 * A good series on Critical Literacy** []
 * Using Arthur Stories to Teach Media Literac**y http://pbskids.org/ptframe/pt_content_shell.html?/arthur/parentsteachers/lesson/medialiteracy/index.html

=Media Conventions=

Poster:

 * Primary Visual of Poster is Centered
 * A Unique/Eye-Catching Design
 * Large, Bold & Interesting Typography
 * Colorful and engaging

Promotional Film Material (Movie Trailers)

 * attracts the audience to watch the whole film
 * sets the genre for the film
 * creates a feel for the setting
 * suggestion of the storyline
 * introduces some of the main characters
 * draws the interest of the audience by using attention-grabbing footage
 * made up of quickly paced clips
 * slowly builds to an exciting end
 * usually contains graphics like the film title and opening dates

Television Advertisements:
More about TV codes here
 * length is short (usually 15-30 seconds)
 * fits a category (e.g., mini-drama, pitch, voice over, spokesperson presentation)
 * brand identification
 * uses television effects (e.g. sound, angles, music)

Check out this amazing Online CD filled with Teacher Resources (Ontario Literacy and Numeracy Secretariat)

What is this? How is this text put together? What do I see and hear? Smell? Touch or Taste? What do I like or dislike about this text? What do I think and feel about this? What might other people think and feel about this? What does this tell me about how other people like and believe? Is anything or anyone left out? Is this trying to sell me something? Is this trying to tell me something?
 * Questions to Guide Children - Deconstruction**

What am I making? How do I put it together? What does it look, sound, smell, feel or taste like? What do I like or dislike about this? Who do I want to get this? What might other people think or feel about this? What am I sharing about how people live and believe? Have I left anything out or anyone out? What am I telling? What am I selling?
 * 5 Critical Questions for Constructing Text**

How might different individuals interpret this message differently? What reasons might an individual have for being interested in this message? How have economic decisions influenced the construction of this message? What conventions of storytelling or symbolism are used in this message? Whose point of view is presented? How does this message fit in with your life experiences?
 * Deepening Our Students' Understanding - Expanding Questions**

Am I trying to tell students what the message is? Or am I giving students the skills to determine what they think the message(s) might be? Have I let students know that I am open to accept their interpretation, as long as it is well substantiated, or have I conveyed the message that only my interpretation is the only correct view? At the end of the lesson, are students likely to be more analytical? Or more cynical? (  Faith Rogow, Ph. D) =Commercials:= I used these two commercials after students created a criteria "What makes a good commercial?". We were then 'hired' by Gatorade to view these two commercials and, using our criteria, decide which one they should air for their ad campaign and why. http://www.youtube.com/watch?v=9YtWVZVI2bM http://www.youtube.com/watch?v=DwhTYFwfACA&feature=&p=463B2924A86BBD10&index=0&playnext=1
 * Essential Questions for Eduators:**

Other commercials you can to deconstruct with adults or older students: http://youtu.be/iYhCn0jf46U media type="youtube" key="epOg1nWJ4T8?fs=1" height="385" width="480" media type="custom" key="7259717"
 * Dove Evolution Ad:**
 * Dove Self-Esteem ad (used with older students and adults)**
 * Axe - Chocolate Man (used with secondary students and adults)**

Public Service Announcement : Sussex Saferoads Embrace Life - Always Wear Your Seatbelt media type="youtube" key="h-8PBx7isoM?fs=1" height="385" width="640"